Sweet peaks
Dehydrated Cake Bites For Hikers
packed with power
Sweet Peaks meets at the intersection of a needed energy boost on the trail, and a desire for a sweet treat that doesn’t taste like a chalky protein shake, nuts, or berries.
SCOPE OF WORK
Packaging Design
Naming and Logo
Copywriting
Art Direction
Branding
The Obstacle
Hikers and outdoorsmen have plenty of practical snack options on the trail, but few that feel like a treat. Dehydrated fruit is a common go-to — lightweight, nutrient-dense, and easy to pack — but it's not exactly something to look forward to after a long climb.
The Read
Dehydration as a preservation method isn't limited to fruit. Angel food cake, already lower in fat and lighter in composition than most baked goods, translates surprisingly well to the process — retaining its sweetness while becoming portable, shelf-stable, and genuinely nutritious. There was no reason a trail snack couldn't also be a dessert.
The play
Sweet Peaks is a brand and product line of bite-sized dehydrated angel food cake designed for hikers and outdoor enthusiasts who want something sweeter on the trail. The project encompassed full brand identity, packaging design, an ad campaign, and a UI/UX web presence — all built around the idea that getting to the top should come with a real reward.
