CAPTAIN JACKS

Atlantic Seafood Restaurant Branding

taste the seven seas

Captain Jack’s is what happens when you take a classic Maryland seafood and pair it with swashbuckling aesthetics.

SCOPE OF WORK

  • Brand Identity

  • Naming and Logo

  • Copywriting

  • Art Direction

  • Branding

  • Advertising

The Obstacle

Seafood restaurants often struggle to differentiate themselves beyond their menu, resulting in dining experiences that feel interchangeable — especially for families looking for more than just a meal out.

The Read

A strong, cohesive theme can transform a restaurant into a destination. Growing up in Maryland with a deep appreciation for crab culture revealed an opportunity to build something more immersive — a concept where the food and the atmosphere tell the same story.

The play

Developed a full brand identity for a pirate-themed sit-down seafood restaurant built around a crab-centric menu. Deliverables included an ad campaign and branded collateral.

A Crab-Cracking guide to unfamiliar patrons

flat advertisements

Image Driven and Type Driven Advertisements

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