BRASIL HOQUEI OLIMPICO

OLYMPIC SPORTS TEAM BRANDING IDENTITY

UM NACAO UM TIME - ONE NATION ONE TEAM

Ice hockey has almost no cultural footprint in Brazil. The country is globally defined by football, futsal, beach sports, and Carnival, while hockey feels distant both geographically and emotionally. The core challenge is not just raising awareness for a new team, but growing excitement for the newest team to the country.

SCOPE OF WORK

  • Brand Identity

  • Motion Design

  • Web Design

  • Sports Logo Design

  • Apparel Design

  • Advertising

  • Copywriting

Ice hockey has almost no cultural footprint in Brazil. In a country defined by football, futsal, beach sports, and Carnival, hockey feels both geographically and emotionally distant. The task wasn't just raising awareness for a new team, it was building genuine excitement for a sport the nation had never claimed as its own, while simultaneously establishing credibility on the Olympic stage.

The Obstacle

The resistance isn't to hockey itself, it's to hockey feeling foreign. Brazil already celebrates the core values that make hockey compelling: speed, skill, rhythm, and fierce national pride. Those same emotional drivers exist within the sport. If hockey could appear within familiar Brazilian environments and visual language, it would stop feeling imported and start feeling like a natural evolution of Brazilian sport culture.

The Read

Brasil Hoquei Olimpico is a brand built to serve as the bridge between Brazilian cultural identity and the Olympic ice stage. Rather than positioning the team as an emerging novelty, the work puts country before sport — leading with national pride to earn credibility for the game. Delivered across a website, in-venue environmental design, and physical collateral nationwide, the brand is unified by two phrases woven throughout: Um Nacao Um Time (One Nation, One Team) and Somos Brasil (We Are Brazil).

The play

Digital Web Presence

Jersey Mockups

Pocket Schedule and Holder

Videoboard Goal Animation

For Brasil Hoquei, I wanted to lean into After Effects, challenging myself to learn a program I had been intimidated by for a while, but interested in learning more about.

The result was this brief looping GOAL animation that would be played after a player for the team scored.

Next

Cleft Connection