THE GRIDIRON
VIRTUAL REALITY FOOTBALL COMPLEX
TAKE FLIGHT AND TAKE COMMAND
From Ground Control to The Launch Bay, The Gridiron brings a new and accessible social competition venue for all fans of football.
SCOPE OF WORK
Logo and Naming
Brand Identity
Copywriting
Environmental Design
Publication Design
Concept Development
The Obstacle
Younger generations are running out of affordable, accessible ways to socialize. Venues like TopGolf and axe throwing have carved out the social competition space, but they come with a learning curve — you have to pick up an entirely new physical skill just to have fun. That barrier is a real deterrent for a casual night out.
The Read
Football is already one of the most universally understood sports in America. Everyone knows what a throw looks like, what a catch feels like. A venue built around that shared muscle memory could deliver the social atmosphere of a bar, the accessibility of a backyard game of catch, and the price point of a bowling alley — without asking anyone to learn something new first.
The play
The Gridiron is a virtual reality football complex designed as an accessible social competition venue for young adults in northeast suburban markets near NFL cities. The brand identity leans into clean, aeronautic visuals with sci-fi elements — extending the classic quarterback "taking flight" metaphor into rocketry and final frontier imagery. Deliverables included an ad campaign, spatial and environmental design mockups, a tabletop book, a website, a table tent, and a social media presence, all unified under the tagline: Take Flight With Us.
Environmental mockups
Building Exterior, Day
Lobby/Registration (“Ground Control”)
Building Exterior, Night
The Game Room (“Launch Bay”
Table top publication
